With 84% of UAE businesses reporting that mobile apps are now a ‘must’ to remain relevant to their customers, UAE marketers spent US$74 million in 2021 on Android app installs, representing an impressive 35% year-on-year growth. This is according to the latest data from AppsFlyer and is based on the analysis of over 450 million installs of over 3,000 apps. The research also showed a 15% growth in overall app installs on both iOS and Android devices through 2021, reflecting UAE consumers’ growing preference for engaging with brands via the convenience of their smart devices.
Finance apps are among the most popular with UAE consumers, with AppsFlyer reporting that finance app insta
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