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DigitalFeaturedOpinion

Embracing the ‘Commerverse’, by VMLY&R Commerce’s Fabio Medeiros

By Fabio Medeiros, strategy director, VMLY&R Commerce.

Three transformative commerce trends that put human behaviour at the core of it all.

We are still in the early days of 2022, and as a very good friend keeps telling me, let’s just wish it’s not a 2020-2. Fair comment to make and expectation to have. However, for someone tasked with the responsibility to write about trends…it kind of feels like a trap. Even more so for a planning freak as myself.

But despite ‘tomorrow’ being an uncertainty, let’s give it a try.

This is a piece centred on commerce, but even more so on humanized commerce. Defined not just by mere technology and transactions but by how the human factor contributes to the evolution of it all.

Hopefully, it


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