The “Domino Effect” phenomenon is familiar to many in theory. It is simply a chain reaction and the cumulative effect produced when one event sets off a chain of similar events. On TikTok, this phenomenon can be experienced in practice: it’s called #TikTokMadeMeBuyIt.
#TikTokMadeMeBuyIt is a way for users to show off the recent purchases they’ve made because of the platform, interact with and learn from a passionate consumer community. It has reached over 330,500,000 views in the Middle East, Turkey, Pakistan and Africa and has resulted in putting products and brands on the map.
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