By Surekha Ragavan
Netflix production Squid Game has exceeded expectations by becoming the most-watched show ever on the streaming platform, garnering over 111 million viewers and raking in an estimated US$900 million in value for the company.
Aside from record numbers, the Korean TV series has also triggered a cultural paradigm shift of sorts, with areas such as fashion, events, social media trends, and art having been heavily influenced by the show.
Let’s begin with fashion. Since the show debuted, reports show that demand for retro-inspired tracksuits, red boiler suits, white slip-on sneakers, and numbered T-shirts has skyrocketed. According to data from footwear bran
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