As the digital marketing world prepares for what is estimated to be somewhere between 50-70% of the browser market to go somewhat dark, we take a look at what the current status is and what brands can do to prepare themselves.
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Say what?
First, a quick recap. Third-party cookies (aka 3PCs) will be gone by late 2023. Those are the things that track a user around the web. They’re implanted on your browser when visiting sites, not by the site you’re on themselves, but by… third parties. Google wants to
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