The back-to-school season has always presented unique opportunities for brands. But the return to classes this school year will be unlike any other year. Today the pandemic situation is improving across the region and with lockdown measures easing off, students are excited to be heading back to school, to see their friends and embark on a new academic year.
However, that last-minute rush to upgrade wardrobes, get new hairstyles, and stock up on all the much-needed supplies is a feeling that is all too familiar. All of these things are necessities before the start of the school year but what are back-to-school shoppers looking for? Here are some top insights to help brands better under
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