Within the “luxury” environment, fragrances stand out as the most accessible form, yet present the greatest challenge to advertisers. How do we transport consumers on an olfactory journey? Retaining consumer attention in today’s cluttered environment is also becoming an increasingly uphill task, so how can perfume brands stand out from their competition and maintain top-of-mind awareness, while communicating to their audiences in a contextually relevant environment?
While context is the key to safeguarding engagement, brands can now take things a step further by leveraging publisher’s first-party data to ensure effective and efficient engagement by better understanding audiences.
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