Memac Ogilvy creates a video for Emirates NBD for Eid Al-Adha, emphasizing the tradition of Eidiya.
“We wanted to create a strong connection with the Emirati community and culture for Eid Al-Adha,” says Cristiano Tonnarelli, Group Creative Director, Memac Ogilvy MENA.
After almost two years particularly hard for kids, the team at Memac Ogilvy wanted to remember parents that childhood must be preserved in these hard times.
The ritual of Eidiya is at the base of the story and this film took a completely different approach to celebrate Eid, adding a touch of irreverence, with some cheekiness and irony.
Creative Credits
Emirates NBD
Moadh Bukhash – CMO
Mai Cheblak – VP Group Media and social
Memac Ogilvy
CCO Till Hohmann
Group Creative Director: Cristiano Tonnarelli
Copywriter: Karthik Rajan, Katie Handfelt, Shadi Karmacho
Art director: Osama Siddiq, Moemen Metwally
Managing Partner: Atul Shenoy
Account Director: Shauna Byrne
Account Manager: Stephanie Gemayel
Production House: Dejavu
Director: Ali Mostafa
DOP: Mik Allen
Executive Producer: Manasvi Gosalia
Senior Production: Kavya Iyer
Producer: Sampada Harkara
Production Manager : Nikita Jaiswal
Production Co-ordinator: Mishal Hindash
1st AD Patrick Farra
Focus Puller: Srinivas Kusuma (Toyota)
Grips: Bob Touma
Gaffer: Sharief Mohammad
Wardrobe: Kamal Farajallah
Make Up: Zera Azmi
Sound Recordist: Sunil Shah
Art: Abe El Habashy
Casting: Teamworks, Ivor Gracias
Post Production Producer: Diana Asal
Editor: Rizwan Maple
Grading: Dejavu
