Demand for digital creative talent is on the rise as the world paces on the path towards recovery

By Abdul Rahman Risiliafounder and CEO, ARC Talent.

The human element has continuously been the primary and most fundamental pillar for the success of any company, more so over the past two years when every industry was forced to rework its operations and maintain its workforce that is still, until this day, predominantly working remotely. But as the world inches towards post-Covid days, we are collectively becoming stronger, and human capital is now at the core of every progressive plan.

The role of a recruitment advisory in the region:

Digital transformation has always been a part of any contemporary development strategy, with governments, organisations, and private sectors working in tandem to promote digital infrastructure and accelerate its adoption across the GCC. Of the regional trends that have permeated given recent occurrences, we have seen a dramatic rise in demand for digital creative talent, among multinational companies, start-ups, banks, and fintechs.

Since ARC Talent’s inception in 2019, as a specialist talent consultancy across digital, technology and marketing industries in the region, the commitment to connecting the right talent with the right companies has been a much-needed driving force, catering to the tremendous changes in the hiring and recruitment landscape. ARC has recently set up offices in KSA, testament to their region-wide promise to minimise the concept of one-off recruitments by offering clients an embedded talent solution that implements the required foundations to identify and attract the best talent.

UAE’s stride towards a brighter future:

Of the UAE, one cannot but appreciate and celebrate its accomplishment of becoming the quickest to recover from the pandemic through strength and determination. This optimism was reiterated by the Minister of State for Foreign Trade, Dr Thani Al Zeyoudi, who recently said: “For the UAE, recruiting overseas skills remained crucial to accelerating the UAE’s economic growth.” He also commented on the work the country was investing to create an ecosystem that “includes elements, such as remote working and long-term residency schemes,” all with an aim to boost the UAE’s appeal to global talent. (1)

Overall, the authorities, the hiring entities, the companies, and the employment seekers – all appear to be more confident about the economic opportunities that the post-pandemic world has to offer.

Change is inevitable

This is also a time when more and more companies are looking at returning to normalcy following a slower period during the pandemic by working on their HR strategies and frameworks. Companies’ industry-wide are now looking at revamping their strategies and establishing more remote-work friendly and innovation-driven strategies for their new hiring processes.

One of the most interesting sectors in recruitment during this period was the creative / design field within the agency world, which witnessed higher demand for freelancers, project-based talent, and skilled creatives with a digital background, bringing forth a whole new world of required skillsets for both existing and new companies.

What will the future look like?

The communication industry is looking at a very digitally-driven future. The fast-changing communications industry will now require professionals to be ready to adapt to new technologies and ensure they are in sync with the critical skills that connect technology with communication.

Data sense capabilities, in-depth research skills, customer experience enhancement competencies – or rather a combination of all will define the future of the communications workforce in the GCC and beyond as we explore the future and all it will hold respective to industry professionals and recruiters.