Between 2020 and 2021, social media users in Saudi Arabia surged from 25 million to 27.8 million; an 8 per cent year-on-year growth equating to 80 per cent of the country now using social networks and messenger services. We’ve deep-dived into KSA Digital 2021, published in partnership between We Are Social and Hootsuite, to understand the unique data patterns and behaviours in the kingdom – highlighting four key trends for 2021 and beyond.
1) Human connection drives hyperconnection
A year of intermittent lockdowns has seen social media channel penetration for almost all platforms rise ahead of global trends, with the biggest increases seen on YouTube (+14.5 per cent), Twitter (+13 per c
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
