Global advertising technology company, The Trade Desk, has announced the success of a programmatic DOOH campaign in the Middle East with L’Oréal – a first for both companies in the region.
The campaign, which aimed to build awareness of L’Oréal’s new Yves Saint Laurent Libre Intense perfume, came to life on digital screens in Dubai’s trendiest areas such as DIFC Gate Village as well as Sheikh Zayed Road, strategically placed for high impact. It is the first time L’Oréal has activated a DOOH campaign through advertising inventory bought programmatically through The Trade Desk in the Middle Eastern region.
The campaign successfully reached 1.4 million people and achieved a
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
