Podcasting in the Arab region is heating up. This past year, we’ve seen podcasting prove its success as media’s next frontier through listenership growth alone. As it stands, podcasts average a 20-40% growth in listenership year over year, and the global podcasting market size is expected to grow at a compound annual growth rate (CAGR) of 27.5% from 2020 to 2027. The global podcast market is already sized at a $75bn opportunity. Regionally, we’re lacking growth trend and cross-country market data, but hats off to Markettiers MENA for giving us a starting point: there are 5.1 million podcast listeners in KSA and 1.3 million listeners in the UAE, listening to an average of 5-7 hours of
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