There’s no doubt that mobile apps are more important to UAE businesses than ever before. The pandemic caused a surge in digital engagements, with mobile apps offering the most comprehensive and feature-rich experience for users. Companies have been quick to recognize this, and we’ve seen UAE businesses across all verticals – from retailers and restaurants to streaming services and car refuelling – rushing to bring their mobile app to market.
And while the country’s appetite for high-end devices virtually eliminates smartphone storage and performance concerns, consumer attention is a rapidly depleting resource in this crowded and highly competitive space. Today, the threshold for inst
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