Today is a new day. It’s time to shot put the old-school ball and chain like an Olympian.
We are becoming the thing you skip. The interrupter. Persona non grata.
Technology has moved on. But much of adland is still stuck in the past. We failed to keep up.
Think I’m wrong? We’re still debating whether media can do creative while Elon is mining cryptocurrency on Mars, for fuck’s sake.
Smart thinking and new technologies have taught the established medium of television some new tricks. Find out how to grab viewers’ attention at our Campaign Online Briefing – TV 2021: Changing Channels
Netflix doesn’t like commercial breaks. Sure, but it uses data and algorithms to inform what it make
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