AppsFlyer, the global attribution leader, released the 12th edition of its Performance Index, ranking the top media sources in mobile advertising. In this edition, Google extended its lead over Facebook at the top of the Retention Index’s Universal Power Ranking, which orders media sources by their ability to drive loyal users at scale. SHAREit took the top spot as the fastest-growing media source in the Middle East, followed by Digital Turbine and Bigo. For the 12th edition, AppsFlyer analyzed 580 media sources, 29 billion installs, and over 16,000 apps.
Accelerated digital transformation coupled with growing awareness of user privacy sparked changes in consumer behaviour in the Mi
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
