Ramadan is just around the corner, and this year, the holy month will certainly look a lot different than the last. While the meaning of Ramadan remains the same, the way we celebrate and connect has changed.
In 2020, the global pandemic disrupted most plans to celebrate Ramadan. Consumers shifted to greater online activity, and brands had to quickly adjust their plans to reach consumers virtually. This year, more than ever, advertisers have a unique opportunity to show the depth of their understanding of consumers while creating meaningful connections at scale.
Recent findings from a research study commissioned by Snapchat highlight how people are planning to celebrate Ramadan in 2021. W
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