By Vishal Badiani, creative strategy lead for MENA at Snap Inc.
The myth that augmented reality (AR) is little more than dog ears and rainbow vomit is evaporating fast. Consumer-first marketers and agencies are realising the use cases for AR go well beyond fun and entertainment. Through AR-led campaigns on Snapchat, many brands are experiencing first-hand:
1. How versatile, capable and accessible the technology is;
2. The unprecedented engagement at scale AR offers;
3. Impressive, tangible return on ad sales and brand-lift results.
Along with some of the brightest minds in marketing and innovation, in 2021, we predict AR will establish itself as
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