FP7 McCann continued their positive start to 2021 after winning the creative account for The National following a competitive pitch.
The agency has kicked off with a compelling campaign for The National’s UAE relaunch tackling the global presence of the publication using the headline ‘The World Has Borders, Our Stories Don’t’. This will be followed with local and regional campaigns on both an ATL and digital front.
Substantial growth has led The National to launch a new global URL (TheNationalNews.com) and expand its operations across multiple key cities around the world. Since The National serves as a revealing regional voice on the international stage they looked for an agency partner that shares their vision and has the capabili
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