Ramsey Naja is chief creative officer at JWT MEA
“Around this time – namely in the middle of the awards season – offices, and long-serving veterans in particular, brace themselves for the inevitable Kipling email. The Kipling email, you see, is like a promotional item that comes shrink-wrapped with award show results, and is as relevant as nose-hair tweezers that would accompany an anti-ageing cream for men.
The Kipling email is, as the name suggests, an offshoot of Rudyard Kipling’s famous link between manhood and the treatment of triumph and defeat as the imposters they are. It is, depending on the results, either a call for humility, a stern warning against complacency or the electroni
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