Luc Speisser, Chief Innovation Officer at LANDOR & FITCH
Today’s consumers relate to brands that do good for the planet and people. Climate change and plastic waste are the top environmental concerns, with well over a third of global consumers believing that manufacturers and brands are responsible for leading the way to a sustainable future[1]. People want more than pledges: they expect to see concrete actions from brands.
At the same time, regulators are clamping down on businesses across all industries, forcing organisations to respond to an increasingly complex set of environmental and social policy mechanisms. Governments, too, are driving greater sustainability at national lev
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