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The changing digital landscape

Criteo talks with Amash Malik, senior director of performance marketing at Bayut and Dubizzle.

No one could have predicted what transpired in 2020. The Covid-19 pandemic sparked unprecedented events and severely impacted economies and companies the world over. But it’s been a slightly different story with Bayut and its parent company, Emerging Markets Property Group (EMPG). In April, EMPG acquired several global brands and aggressively expanded across Asia, Mexico, North Africa and the Middle East.
Bucking global trends, the company’s success stems from a digital-first, innovation-led culture. Bayut, the UAE’s leading property portal, helps consumers understand and research the real estate market and make an informed decision, aided by tech. For example, users can filter out prope


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