Lewaa Hamadeh, CTO & Co-founder and Maud Moawad, CEO & Co-founder of Seventh Decimal
This title is quite a bold statement, what do you mean?
We are pretty sure stakeholders were missing an opportunity to make more out of their OOH investments. The emergence of big data, specifically location data linked to the digital ecosystem today, presents an unprecedented opportunity to spearhead the growth of the OOH industry in a similar fashion to the growth of digital seen in 2005.
The growth of the web was slow and linear in the 90s. It was only after Google introduced Google Analytics in 2005, and the high acceptance
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