To be an effective and relevant marketing consultancy, an agency needs to evolve, it needs to stay relevant and it needs to do that and be effective and focused too, says the team at Active DMC. The need for Active was to continue on the journey of evolution from a public relations consultancy to a fully-fledged marketing consultancy, offering digital services alongside traditional services. For Active DMC the current landscape it’s about content creation, packaging and distribution, it is about being targeted as well as relevant and it is about being able to achieve real results through measurable means.
“Covid provided us with a pause, a pause that we at Active DMC used to effecti
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