A relatable normal
It was a warning. To reinvent everything – the way we pitch for new clients, the way we work, how we collaborate, where we sit, what we say and the ideas that fill our creative decks.
A drastic change was the only way to move forward. To some, it was exciting, but mostly, it was frightening. The math’s easy – our brains love to conserve energy. But change means disrupting the body’s homeostasis and that means our brains will have to work overtime to rewire habits. So stepping out of the norm isn’t always met with the most heartwarming welcome, unless, one was given a good reason to believe that the result of the change will be bigger than the reason to change.
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