Let’s cut down the obvious intro: The new normal was approaching, but the last six to eight months just got us there faster. Whether you’re working in a company that’s now thriving, surviving or adapting, we will soon be able to look back at 2020 and give thanks to our belief in experience design, obsession for performance data and ability to embrace agile working. This trifecta served as the industry’s triple vaccine to a virus of human disconnection and complex user journeys that had become inherent in our field for many years.
Data, attribution, KPIs… these now all take more of a front-and-centre stage within marketing organisations, and the once-feared 150-slid
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