We have welcomed the digital era with open arms for the opportunities it seemingly provides, so why haven’t the world and our respective industries become easier to navigate? We spend 10 hours a day looking at screens, yet it’s tough to hold anyone’s attention for more than a few seconds.
On average, brands have to manage 23 different channels at once, which causes them to resort to reach and retargeting technologies to try to catch consumers’ eyes. These initiatives are sometimes successful, but most of the time they are not. We have now reached the era of distraction advertising, in which users are practically developing amnesia across interactions. And too
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
