The World Out of Home Organisation’s #OurSecondChance campaign has appeared on more than 40,000 digital screens worldwide, making it comfortably the world’s biggest all-format digital Out of Home campaign ever launched.
The rate card value of the media space provided is estimated at US$40m to date, way ahead of the original US$25m estimate. The campaign concludes on September 30.
Among the biggest markets to embrace the campaign are China, Germany, and Australia.
The campaign which was originated by creative agency New Commercial Arts and distributed globally by Grand Visual reminds people of the positive initiatives to emerge from the Covid-19 pandemic, as gradual recov
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