Bugles wanted to start building the same loyalty and brand-love they get from older generations, with Gen Z in KSA. Socialize figured the best way to tap into this new audience was with a new approach to content, one that only they could understand.
Engaging the interest of Zoomers is a challenge; they’re too savvy to care about traditional marketing messages and they see right through ads and plugs from influencers. So how do Bugles – a one-of-a-kind snack actually reach these guys? By staying true to the brand identity – by being playful and surprising. The campaign simply started with that.
Socialize created a TikTok-first hero video packed with deep-fried memes, random vi
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