Rasha Rteil, Regional Director, MCN MEDIABRANDS MENAT
Download the Playbook on Accelerating Digital Marketing Transformation for CPGs.
Disruption had taken on a valued, technology-enabled and opportunity-laden meaning in the past decade. However, 2020 has found a way for the word to reclaim its core essence. The fundamentals of individual and collective lives have been shaken with industries and organizations re-imaging the foundations of their structures. From a marketing perspective brands have a pressing need to view consumer journeys through a different lens. More than ever the past six months has seen consumer behavior radically shift online. Yes, economies are gradually re-opening and return-to-work policies are rolling out but the impact on our relationshi
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
