Over the past few years, Instagram has risen to become arguably the most influential social platform in the Western world. With its success, a certain kind of aesthetic has become the norm – the Insta life.
The gap between real life and the polished portrayal of one’s self on Instagram is something we’re all aware of, but the impact of seeing other people’s perfect lives played out in our feeds can be emotionally draining nonetheless.
Then, enter 2020 – the year that almost everyone’s lives went to pieces as Covid-19 swept the globe. And it seems our attitude to social media shifted alongside it. In recent research we undertook with GlobalWebIndex, almost half (42 per cent)
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