Union Media —the Joint Venture of five leading regional video advertising companies in EMEA, including Project Agora with its leading presence in CE, SE Europe, the Middle East and Africa— has just published the results of its new tracking study: Brand Suitability and the Power of Context at a time of a Crisis.
The research took place from mid-April to early May, when consumers where still in or just exiting lockdown and covers 10 key EMEA markets: France, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar), Germany, Greece, Italy, Netherlands, Romania, Spain, Sweden and the UK.
It is the first time that diverse markets have been examined comparatively in order to discern local idiosyncrasies in c
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