AdMazad, the data-driven solution provider for out-of-home (OOH) advertising, realized a 100% increase in empty large billboards across Greater Cairo in the first week of April 2020, reflective of the spending sentiment of multinationals and large national companies during the COVID-19-induced #StayAtHome regulations. The company specializes in analyzing real-life data and outdoor media consumption to help advertisers make better decisions on OOH ad placements.
In its most recent study, Egypt-based AdMazad analyzed over 1,900 large billboards across Greater Cairo throughout the months of March and April 2020, examining whether they are vacant or not, and how much traffic can be found arou
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