Amazon UAE Subcategory Overview: Personal Hygiene
Personal hygiene products have been flying off the shelves across the UAE. Now with isolation and social distancing in place residents are turning to digital stores, like Amazon, to purchase these products. Coronavirus is not only changing how consumers shop, but also what brands they are choosing. Amazon.ae data is showing Dettol is dominating the market across the three significant personal hygiene subcategories – hand sanitiser, hand wash (liquid), and soap (bars).
Below we take a closer look at what has been happening on amazon.ae in these subcategories, comparing the last week of February (24th – 29th) to the first week of March (2nd – 7t
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
