Coffee at home is a growing category, with more and more people investing in coffee machines and buying ground or roast coffee. NESCAFÉ had to convince these discerning customers that their new premium soluble coffee range functionally deliver on taste and aroma (which they did through video) and emotionally bring to life the idea of indulgence and escape (which they achieved using camera formats).
The solution: an integrated Snapchat campaign leveraging video (Snap Ads) and camera formats (Filter and AR Lens) The idea was simple: help Snapchatters escape the everyday and enjoy moments of pure indulgence by visiting the Sumatran rainforest or Ugandan safari, and associating this feeling wit
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Tags:Snapchat
