HOW DO YOU SEE THE MARKET CHANGING IN 2020?
From a business standpoint, the market is on an upward trajectory thanks to the upcoming Expo 2020 and the new initiatives announced by HH Sheikh Mohammed bin Rashid Al Maktoum that helped facilitate a high level of digital understanding among multiple new sectors, developing new market players in the process. Digitally, we are entering a new phase of data gathering and analytics. We have moved away from building personas to identifying potential customers based on their behaviour, and the frequent upgrades to technology will make it even easier and faster to shift a consumer from an awareness stage to a conversion and retention one.
WHAT WILL MOST DISR
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