Ayman Haydar is CEO of MMP World Wide
Well, here we are again. Back to business. New Year, new you… Any more clichés I’m missing before we get to the main event? No? Good. Then let’s take a look at what’s in store for ad tech in the coming year. I’m the first to admit I’m no Nostradamus – anyone can stick their fi nger in the air to see which way the wind is blowing and declare a trend, even in a market as unpredictable as this.
Disruption has become a way of life, affecting every industry and forcing transformation at every level. Standing still is no longer an option. To survive today, businesses
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