Spotify is shifting its focus, says Marco Bertozzi. He is the streaming service’s vice-president of EMEA sales and multi-market global sales, and he spoke to Campaign when he was recently in Dubai.
Spotify, which was founded in Sweden in 2006 and has been available in the GCC since 2018, still focuses on quality, but it is moving from thinking of itself as a streaming service to being more of a general audio service. This means it is not just a platform for music, but also for other audio media, such as podcasts.
Bertozzi says: “From a global perspective, the way we are looking at it, one key word that’s changed was: we wanted to be the world’s largest streaming platform and now we
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