Read the full interview with Dany Naaman here.
One of Havas’s flagship media accounts, Emirates Airline, is currently up for pitch. Havas has handled Emirates’ media worldwide for six years now. The account was last up for review three years ago, but the Dubai-based carrier didn’t put the contract out to an open pitch.
Dany Naaman, CEO of Havas Middle East, says that Havas and Emirates have both changed since his agency won the contract back in 2013.
“Our business has evolved a lot,” he says. “We have evolved a lot with Emirates. So if you look at the request for proposal, the RFP that you have today has nothing to do with the RFP that we pitched for six years ago. All the ar
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