By Sarah Abdelrahman, creative designer, Wavemaker MENA
In this day and age, we cannot underestimate the power of social media and its ability to influence people’s decisions and their understanding of the world around them. In the past decade only, we have come across content that has gone viral through the boundless reach of the internet, yet had zero impact on one’s life. But today we are witnessing a different type of virality, a virality that was able to send a strong message to the world – when the world went #BlueForSudan.
People, Sudanese and non-Sudanese alike, began to express their solidarity with Sudan through social media by changing their display pictures in support
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