Our work this year was good and we went to Cannes with a bit more confidence than in previous years because we had had a fantastic Dubai Lynx, winning a total of seven Grands Prix. The Blank Edition campaign, specifically, which won the Print and Publishing Grand Prix in Cannes, had already picked up three Grands Prix, so to be honest we went there thinking and hoping it would pick up some metal and we were aiming for Gold. We didn’t see a Grand Prix coming!
Maybe we didn’t see a Grand Prix coming because we’re not used to our region winning Grands Prix and this has been something out of reach for us as a region previously.
So when I first heard the news, I asked twice to make sure I
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