A proper value must be placed on ideas and Arabic take its place at the centre of thinking if the region is to move forward in 2011, says Ali Ali, creative director of Elephant Cairo
“What’s next for the region? Well, 2011 may witness the birth of more independent agencies in our region. Clients the world over are slowly gravitating towards the independent/boutique model and shying away from the pre-historic retainer model, where they routinely make payments for mostly routine work.
The notion of paying for what you get is finally starting to make sense. And clients are not the only thing boutique set-ups are attracting. Creative talent is also leaning towards them, simply because they
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:Elephant Cairo
Finally a Creative Director that’s worthy of the title in this region.