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posted on Jul. 10, 2026 at 9:20 amJul 10, 2026

From the Editor’s Desk: Recognising 40 heroes who stayed the course

posted on Jul. 10, 2026 at 9:20 amJul 10, 2026

Campaign Middle East's editor honours brand builders, guardians of client trust, custodians of culture and operators of well-oiled marketing machines.

Anup Oommen, Editor, Campaign Middle East on 40 over 40

Anup Oommen, Editor, Campaign Middle East.

Campaign Middle East’s July 2026 edition is its inaugural 40 over 40 edition – an annual initiative meant to spotlight senior industry leaders aged 40 and older, who have already dedicated 15 years or more of their lives to building the region’s brand, marketing, advertising, creative, media, digital, communications and experiential landscape.
We recognise unsung heroes who have stayed the course. They have seen markets rise, reset and reinvent themselves. They have helped clients navigate changing consumer behaviour, platform and channel shifts, economic pressure, advancing technologies and digital transformation. They have challenged briefs, delivered client outcomes, established long

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Tags:advancing technologies Advertising Anup Oommen Brand Campaign Middle East Campaign Middle East 40 Over 40 challenged briefs client outcomes communications Consumer behaviour creative differentiated work digital Digital Transformation economic pressure experiential marketing media platforms. channel shifts

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.