Dal Gill, Chief Revenue Officer, SmartFrame TechnologiesSmartFrame Technologies has appointed adtech and programmatic advertising leader Dal Gill as Chief Revenue Officer, marking a significant step in the company’s next phase of growth and commercial expansion.
The appointment comes as SmartFrame builds momentum following the launch of SmartFrame Images, its rights-cleared image streaming platform that now provides publishers with access to more than 55 million editorial images free to embed, while creating new contextual advertising opportunities for brands within trusted editorial environments.
Gill joins SmartFrame with a mandate to accelerate revenue growth, deepen partnerships with brands, agencies and publishers, and scale the company’s contextual advertising proposition globally.
Widely regarded as one of the industry’s leading commercial operators, Gill brings more than 15 years of experience across digital media, programmatic advertising and adtech, having held senior leadership positions at Spotify, Seedtag, Yahoo and Mail Metro Media.
During his time at Spotify, Gill was one of the youngest leaders within the company’s global advertising organisation and played a pivotal role in launching and scaling Spotify’s programmatic advertising business across EMEA and APAC.
He later joined Seedtag as Global Head of Programmatic, helping transform the business from an emerging contextual advertising specialist into one of Europe’s fastest-growing adtech companies. During his tenure, Seedtag secured a landmark €250m investment from Advent International, fuelling international growth and market expansion.
Gill also led Seedtag’s launch into the Middle East, establishing the company’s Dubai operation before taking on wider leadership responsibilities across APAC.
His arrival reflects SmartFrame’s ambitions to establish itself as a leading player within the rapidly evolving contextual advertising landscape, as brands seek privacy-first alternatives that deliver relevance, attention and performance without relying on behavioural targeting.
Dal Gill, Chief Revenue Officer at SmartFrame Technologies, said, “The digital advertising industry is entering a new era. As privacy expectations increase and AI-generated content floods the internet, advertisers are looking for trusted environments, authentic content and meaningful consumer attention.
SmartFrame is uniquely positioned at the intersection of these trends. The business has built a platform that combines premium publisher environments, authentic editorial imagery and privacy-first advertising technology in a way that genuinely stands apart from the market.
The foundations are firmly in place. My focus now is on accelerating growth, expanding our commercial footprint and ensuring more brands, agencies and publishers can benefit from what SmartFrame has built.”
Rob Sewell, CEO and Co-Founder of SmartFrame Technologies, said, “Since launching SmartFrame Images, we’ve seen significant growth across our publisher network, image streaming ecosystem and audience reach.
The opportunity in front of us is substantial. We are building a business that sits at the intersection of publishing, advertising, content ownership and contextual intelligence. As we enter this next chapter, we wanted a commercial leader who understands how to scale ambitious adtech businesses globally.
Dal has done exactly that throughout his career. His track record, industry reputation and deep understanding of the contextual advertising market make him the ideal person to help drive SmartFrame’s next stage of growth.”
The appointment marks the latest milestone for SmartFrame as it continues to scale its image-streaming network and strengthen its position within the contextual advertising ecosystem, with plans to accelerate publisher adoption, advertiser partnerships and international growth throughout 2026 and beyond.
