There is a film that was released last year that deserves more strategic attention than it received. Shot at the Sporting Club in Beirut, a raw, sea-facing institution that has anchored Lebanese summers for generations, it features two men playing backgammon in Gucci. No set dressing. No aspirational gloss. At one point, the script acknowledges, with complete composure, that Lebanese people will take out a loan to buy expensive things they cannot afford. Directed by Jad Rahmé and released in partnership between Gucci and Dazed MENA, it is a luxury house doing something most houses still cannot bring themselves to do: sitting down inside a culture rather than standing above it. And it raises
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