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posted on May. 25, 2026 at 8:00 amJun 1, 2026

Podcast: Xiaomi’s Wang Bing on building value-based premium in the Middle East

posted on May. 25, 2026 at 8:00 amJun 1, 2026

Xiaomi MIddle East's Wang Bing defines value-based premium in a brand built around usefulness, connection and relevance in market where consumers are not only open to innovation, but also actively contribute to it.

https://www.youtube.com/watch?v=id-CJCQ2yMg

On the latest episode of Campaign Middle East’s On The Record podcast, Wang Bing, Head of Marketing, Xiaomi Middle East, discusses the shift from value-driven pricing to value-based premium, the importance of storytelling and seamless ecosystems, balancing brand control and influencer collaborations, as well as evolving marketing strategies in the Middle East.

Wang explains how premium is no longer a question of price alone. In a region such as the Middle East, where consumers are quick to explore new technology and equally quick to judge whether it fits into their lives, the idea of value has become more sophisticated. It is not simply

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Tags:Advertising affordable brand communications brand control Campaign Middle East connected ecosystems Consumer behaviour consumer feedback consumer perceptions Creator Marketing creators influencer collaborations marketing marketing strategies On The Record podcast Premium pricing pricing strategy seamless ecosystem storytelling technology value value-based premium video podcast voice of the consumer Wang Bing Xiaomi Xiaomi Middle East

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.