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Motivate Media Group publishes Tenacity: The UAE’s Finest Hour by Augie K Fabela II

Tenacity: The UAE’s Finest Hour chronicles the first 31 days of the unprecedented Iranian attacks of 2026, documenting the extraordinary resilience, leadership and unity demonstrated by the UAE.

His Excellency Sheikh Nahayan Mabarak Al Nahyan, Minister of Tolerance and Coexistence, UAE, with (from left): Augie K Fabela II, Founder and Chairman of VEON; Kaan Terzioğlu, CEO of VEON Group; and Ian Fairservice, Managing Partner and Group Editor-in-Chief of Motivate Media Group, at the launch of ‘Tenacity: The UAE’s Finest Hour’, published by Motivate Media Group.His Excellency Sheikh Nahayan Mabarak Al Nahyan, Minister of Tolerance and Coexistence, UAE, with (from left): Augie K Fabela II, Founder and Chairman of VEON; Kaan Terzioğlu, CEO of VEON Group; and Ian Fairservice, Managing Partner and Group Editor-in-Chief of Motivate Media Group, at the launch of ‘Tenacity: The UAE’s Finest Hour’, published by Motivate Media Group.

The Office of His Excellency Sheikh Nahayan Mabarak Al Nahyan has announced the publication of Tenacity: The UAE’s Finest Hour, a new book by internationally renowned businessman and bestselling author Augie K Fabela II published by Motivate Media Group.

The book chronicles the first 31 days of the unprecedented Iranian attacks of 2026, documenting the extraordinary resilience, leadership and unity demonstrated by the United Arab Emirates during this challenging period.

Having remained in Dubai throughout the conflict, Fabela offers an eyewitness perspective shaped by decades of experience in global frontier markets and conflict zones, from post-Soviet Russia to wartime Ukraine.

Through t


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.