Carlos Nadal, Managing Director, HAVAS Creative UAEThe pitch process is broken. There, I said it. I started as a client lead: managing accounts, holding the relationship and living with the consequences of how a pitch was run. Then, I moved into managing growth, pitching and chasing new business, learning how the system works from the inside. Now, I run an agency. Three different seats at the same table. And the view from all three vantage points show the same thing: the way we run pitches in this region is not serving anyone as well as it should.
What was built to find the right partner has slowly become something else: a cost exercise with a pitch attached.
Here is what actually happens when a pitch is won on a model that was never quite right: The ag
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