For those of us working in payments and hospitality, periods of intense activity are always a time of close observation – changes in consumer behaviour reveal where the industry is going. These patterns point to bigger shifts in how people dine, shop and pay.
What makes these peak periods unique is the way they concentrate demand. When daytime hours are quieter, the evening becomes the primary window for commerce and social connection.
Last year’s analysis of transaction data across the region clearly demonstrates this. In Saudi Arabia and Kuwait, the share of payments made between 10 pm and 4 am more than doubles during Ramadan. In the UAE, the increase is around 11 percentage points. According to our internal data, transac
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