Fares Hamade, Group Director – Marketing and Parent Relations, Kids First Group, with his daughter.Since 2010, I worked in FMCG between Procter & Gamble and Nestlé. I had the privilege of building brands that sit in the most intimate spaces of family life – Pampers and Nido among them. FMCG teaches you discipline. It teaches you about brand and business growth through positioning, segmentation, distribution and trust. It teaches you about consumers and shoppers being more than just a target demographic on a marketing plan.
In 2018, we tragically lost our first son, and something changed in me. It was a painful awakening that made me question not just how I show up for my family and at work, but why. When my son and daughter later came into our lives, post Covid, I wanted them to see
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:affiliationsAssemblybrand stewardshipcommunitiescurriculumdata-driven operationseducationeducational securityengagement strategiesFares HamadeIdentityKids First Grouplanguageslocationmarketingnursery brandspathway to schoolpeer groupportfolio managementpurchase decisionTaaleemteacher qualificationstierstrust
