Seedtag has announced the launch of NeuroX, a new exchange that has been designed to integrate the company’s neuro-contextual AI directly into programmatic media planning and activation.
NeuroX will allow users to embed Seedtag’s proprietary AI, Liz, directly in its exchange layer. The system analyses interest, emotion and intent in real time to target audiences using contextual signals instead of user identifiers.
Through the launch, Seedtag aims to solve a growing pain point for buyers: the ability to consistently reach audiences using traditional identity-based approaches in an increasingly fragmented ecosystem.
“Media planning has been constrained by infrastructure that was never designed to understand how the mind contextualises content,” said Brian Gleason, CEO of Seedtag. “As identity signals break down, that limitation becomes impossible to ignore.”
NeuroX aims to change how impressions are weighed within programmatic environments by making sure that each opportunity is understood before it is made available for bidding. It maps content against emotional and intent-based signals to connect environments that may not appear similar on a surface level but share deeper contextual alignment.
“NeuroX embeds Seedtag’s Neuro-Contextual AI directly into the exchange so every impression is understood before it’s traded,” adds Gleason. “That allows us to partner with agencies in a fundamentally different way: using neuroscience to revolutionise how audiences are identified, planned and reached.”
The exchange was built with the intention of allowing agencies to reach premium inventory that may have been difficult to target while allowing for easy integration within existing data sets and identifiers for easier work flows.
On the other side of the ecosystem, NeuroX makes previously untargetable inventory addressable for publishers by providing interest, emotion and intent signals, allowing them to monetarily benefit from impressions that were previously invisible to buyers.
And finally, through the exchange’s neuro-contextual matching, NeuroX will allow brands to run ads that align with what their audiences are consuming and gain stronger engagement.
Seedtag plans to expand NeuroX capabilities further in June 2026 which include a self-serve curation tool that will allow agencies to build and activate their own supply path using the same AI layer.
